What are the three core activities in lean startup customer discovery?

What are the three core activities in lean startup customer discovery?

• A. Formulating hypotheses about customers and problems, designing experiments, validating or pivoting based on feedback.
• B. Developing a business plan, securing funding, hiring staff.
• C. Hosting events, marketing campaigns, measuring brand awareness.
• D. Building a prototype, launching product, measuring profitability.

Answer: (A)

Lean startup customer discovery is an iterative learning loop: you start by formulating hypotheses about who your customers are and what problems they face, then design quick, inexpensive experiments to test those hypotheses, and finally validate or pivot based on what you learn. This three-part process—stating hypotheses about customers and problems, testing them with experiments, and using the results to decide whether to persevere or change direction—drives decisions before building or scaling. The other activities described in the distractor choices—planning and funding, branding efforts, or simply building and launching a product and measuring profitability—do not revolve around learning from customers in this early, iterative way.

Lean startup customer discovery is an iterative learning loop: you start by formulating hypotheses about who your customers are and what problems they face, then design quick, inexpensive experiments to test those hypotheses, and finally validate or pivot based on what you learn. This three-part process—stating hypotheses about customers and problems, testing them with experiments, and using the results to decide whether to persevere or change direction—drives decisions before building or scaling. The other activities described in the distractor choices—planning and funding, branding efforts, or simply building and launching a product and measuring profitability—do not revolve around learning from customers in this early, iterative way.